BESSEMER
TRUSTExecutive insights
Marketing analytics
TRUSTExecutive insights
Marketing analytics
Internal reporting
Executive Committee / Communications performance
Every publication.
A clearer perspective.
A single view of reach, readership and engagement across Bessemer Trust's flagship publications, with historical context at every turn.
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Performance over time
Engagement trajectory
Explore historical performance and select any data point for detail.
Swipe horizontally to explore older campaign dates.
Rates are based on unique recipients per send and delivered email counts.
Five flagship publications
Latest edition snapshot
Latest published send in the selected period, compared with the preceding send.
Open bars use a 0–100% scale; click bars a 0–20% scale. Percentage-point comparisons can reach outside the selected period.
Selected campaign
Publication detail
Audience-level detail
Cohort breakdown
View separately sent audience groups alongside their weighted combined result.
Audience groups may differ in baseline engagement. These differences alone do not establish a randomized-test effect.
Detailed history
Campaign explorer
All publication events matching the current filters.
| Publication | Subject | Detail | ||||||
|---|---|---|---|---|---|---|---|---|
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Reading the figures. Open rate = unique opens ÷ emails delivered; click-through rate = unique clicks ÷ emails delivered. Multi-cohort sends are combined from counts (delivery-weighted), not averaged rates. Summed sends and delivered emails represent campaign activity, not deduplicated people across separate sends. The same-day publication cohorts are grouped; follow-up sends on later dates remain separate. Imported CSV data is used only in the current browser session.
Source: Embedded CSV