- 2017 was the costliest year on record for natural disasters — more than $300 billion in the U.S. alone — and 2018 could well bring more of the same. That means lives lost, homes destroyed, and devastated communities in desperate need of the most basic necessities.
- While many people want to give in the wake of such disasters, they are often unsure about how to do so most effectively. When is the best time to give? Should you give cash or send supplies? Which organizations should you trust?
- Rather than responding reactively to each disaster as it happens, taking the time to conduct basic research, answer some key questions, and develop a strategic approach to giving can often yield more meaningful results.
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